Art Gonzalez, Principal Product Designer
Principal Product Designer · AI · Accessibility · Design Systems
Anything can be made with AI now. Helping you work out what is worth building is where I come in.
Three disciplines across two decades
Design craft
From large-format print to award-winning advertising, then thirteen years in product and UX, eight of them building and scaling design systems, from style guides to full token libraries that survive contact with real front-end development.
AI fluency
Years of design wisdom applied to AI as a system thinking partner from day one, not prompts thrown at it. Persistent context that build loops, so AI thinks, designs, writes and deploys beautifully without waiting for human input to move forward.
Accessibility
An early thread to join the dots, not an afterthought on a roadmap. Accessible work is usable work, and usability is always good business. WCAG-certified practices that stretch across design, engineering and legal workflows alike.
Case studies
- Brambles: Brambles runs the pooled pallet network behind much of the world’s food and drink supply. Sensors were capturing more than anyone could read. SCI made that data legible, starting with one grower’s strawberries.
- Tarkett: One design system, a hundred markets, and two apps the trade logged in for, one for architects, one for dealers.
- Time Out: A printed listings magazine, and by 2012 its readers had moved to phones. The problem was data rather than screens: the work rebuilt it around what, when and where, in real time.
- Sparco: The most forged logo in motorsport, made easier to copy right. Inconsistent marks were rebuilt into one reproducible system and published openly.
Contact
Email studio@artsdirection.co · LinkedIn · WhatsApp
